In 2001 a culinary antiquity of an idea was born, PT. Belinda Jaya.
What was once a small farfetched creation of Susi & Eduard Betz slowly commenced itself into the manifestation it is today.
Starting off with only 5 staff and 1 truck in the garage of Susi Betz, PT. Belinda Jaya ascended its way up the ladders of success and ownership, demanding to fulfill its conquest throughout Indonesia by consistently providing excellent service and first-rate products.
From the very beginning, a mindset goal was determined to be accomplished: Susi Betz wanted to help the people of her home country; she craved a better life for them.
By giving jobs and educating them, her roundly new member of staff increased along with the business. With the emerge of additional helping hands, the company itself grew bigger, therefore needing a larger space.
And so, towards the end of 2006, a large manufacturing company of PT. Belinda Makmur Pratama was assembled on the outskirts of Jakarta, Karawaci, slowly composing itself to be the factory it is now.
To this day, PT Belinda Jaya establishes itself as a leading manufacturer of frozen, pre-baked and ready to eat bakery products.
With a fleet of well maintained frozen trucks, the company supplies to well known star rated hotels, restaurants, bakeries and hypermarkets throughout Jakarta, Central and West Java, Kalimantan alongside with Bali.